We often buy products based on their 'on shelf' appearance. The right packaging is key to their sales success.
Shop shelves can be crowded, especially when your product is one of hundreds - or thousands for sale. How do you stand out? How do you tell your customers whats inside that box or bag? The key, is good packaging.
Good packaging should:
- Portray the contents of the package (the product) to the viewer in the best light
- Illustrate the key benefits of the product and why you should buy it (USP)
- Appeal to the consumer you are looking to attract
- Be environmentally conscious where possible
Packaging can take many forms, from labels, inserts or tags to boxes, wraps and bespoke containers. Each needs to be creatively planned and perfectly executed. Quantities, materials and costings are all elements which need to be carefully factored to ensure its success and viability.
Logistically, barcodes and references often need to be included for stock taking, distribution and sales monitoring.
For more information and advice on packaging your product, call us on 08450 94 94 11 or email firstname.lastname@example.org