Menu Design

Entice your diners with a bespoke menu that leaves their mouth watering.

As the saying goes, "A way to a mans heart is through his mouth". This couldn't be more true.

A menu gives us the first flavour as to what's on offer. An often underestimated tool, menus allow the potential customer a first glimpse of the experience they are about to encounter. A description can be key to the diner choosing to order one item over another. Do they have 2 courses, maybe 3? Offers, menu structures and sharing options all have a part to play.

There are creative pointers that can be used to lead a diner to look, or decide particular options over others. For eaxmple, the use of boxes, to highlight a key dish, specials, or just profitable items. Structure of a menu also has a part to play, as is how the prices are displayed.

Creative copy writing is also essential, creating the mood, taste and preconception of what is about to be delivered.

Print quality is also key, as diners often use this as a gauge to the quality of the food. Cheap plastic wallets with black and white photocopies, or thick stiff, matt finished card with a defined crease, combined with splashes of colour to depict each section, which do you prefer?

For more information or to discuss your project, call us on 08450 94 94 11 or email studio@thatmediagroup.co.uk